How to Successfully Rent Out Your Property: Getting It Right From the Start

When it comes to renting out your property, the first impression can make or break your success. In today's world, the first place tenants will see your property is online — and if your property doesn't stand out instantly, you risk being overlooked.

Here's how to get it right from the start:

1. Presentation is Everything

• Professional photos are a must. Poor lighting, bad angles, or photos of empty rooms can turn renters off immediately. If the property is vacant, consider virtual staging to help renters visualise living there.
• High-quality copywriting. A great description is important — but keep it simple. Use bullet points so tenants can see the property's best features at a glance.
• Highlight key features early (number of bedrooms, living spaces, appliances, heating/cooling, outdoor space, car parking).

2. Timing is Critical

When your property first hits the market, it's seen by the largest pool of renters. Alerts are sent out to everyone whose saved searches match your property.

The first 2–4 days are crucial. After that, enquiry levels drop, and you're relying only on new renters entering the market.

3. Pricing to Match the Market

If you're not getting strong enquiries or good-quality applications early, it often means one thing:

The rent is set too high for the current market.

Rather than leaving your property sitting vacant, a strategic rent adjustment could save you thousands.

Example:

• Asking rent: $600/week
• Property remains vacant for 4 weeks = $2,400 lost ($600 × 4 weeks)
• New rent after reduction: $575/week
• Over a 12-month lease, the $25/week reduction = $1,300 less across the year ($25 × 52 weeks)

But —

Renting it 4 weeks earlier at $575/week means you avoid losing $2,400 in vacancy.

Your net position compared to your original plan? You're $1,100 better off over the year.

4. Strategy Matters

Our office monitors inspections closely.

• If we see low numbers booked for an open home, we work with rental providers immediately to adjust the marketing or pricing strategy.
• Every day your property is vacant is costing you money.

It's vital to weigh up:

Cost of sitting vacant vs. adjusting rent to secure a tenant quickly.

Ready to Find the Right Tenant Faster?

Our team is here to help you present your property at its best, set the right price, and secure a quality renter quickly.

If you'd like tailored advice or support with leasing your property, get in touch with us @ LongView today — we're here to help you maximise your investment.

Need help creating a maintenance plan?

Reach out to the LongView team and we would be more than happy to chat.