When you're putting your property on the rental market, your focus is likely on the big-ticket items: pricing, presentation and online marketing. But there's one small step that can have a surprisingly big impact on your leasing campaign --- putting up a For Lease board.
Here's why we always recommend it.
1. Make it easy for potential tenants to find the property
Most rental inspections run for just 15 minutes. That gives prospective tenants a small window to find the property, park and get inside.
A clear For Lease board at the front takes the guesswork out of it. It prevents confusion, delays and flustered arrivals --- helping tenants walk in calm, focused and ready to take in what the property has to offer. First impressions really do count.
2. Attract locals who already love the area
Some of the best tenants come from the surrounding neighbourhood. They may be looking to move closer to work, family or a particular school zone.
A For Lease board works around the clock to promote your property to people walking the dog, driving home from work or visiting friends. These locals may not be actively searching online, but they're already sold on the lifestyle --- and could be the perfect fit.
3. Leverage local word-of-mouth
Neighbours often know someone who's looking to move nearby --- a friend, colleague or family member. A For Lease board sparks conversations and spreads the word through trusted local networks. It might sound old-fashioned, but it still works.
4. Give neighbours a point of contact
If the property is vacant, nearby residents can be your eyes and ears. Should anything go wrong --- from storm damage to a security concern --- having our contact details visible on the board means neighbours can get in touch quickly, so we can step in and resolve it.
5. More exposure means less vacancy
The more ways people can discover your property, the faster it will lease. Every extra day vacant is lost rental income.
A For Lease board is a low-cost addition to your marketing campaign, and one that consistently drives enquiry --- especially in slower markets or highly competitive suburbs.
The takeaway?
While digital platforms are essential, a For Lease board is still one of the most powerful tools we have to attract attention, generate interest and lease your property sooner.
If you're looking for a property management company that specialises in property management (not sales) --- give us a call. We do advertising better.