100 Clients, One Vision: How LongView’s HomeFlex Is Redefining Accessing Home Equity

100 stories. 100 solutions. One bold idea. 

Eighteen months ago, LongView launched a radically new way for homeowners to unlock the equity value in their homes. Unlike traditional debt with interest and ongoing repayments, HomeFlex provides flexibility and financial alignment.  

Today, we’re proud to celebrate a significant milestone: 100 Australians have now accessed the equity in their homes through our HomeFlex product. 

A Fresh Take on Equity: How HomeFlex is Reimagining Home Finance 

In an Australian housing market where traditional lending doesn’t always serve people’s real-life needs, LongView has been committed to doing things differently. HomeFlex is the embodiment of that commitment, a no-debt, no-interest, and no-pressure approach to releasing equity. 

Unlike other financial products that come with repayment stress or restrictive terms, HomeFlex is designed around real lives and real goals. Whether it’s navigating a personal change, chasing an opportunity, or simply needing breathing room, HomeFlex has become a game-changer for a growing community of homeowners.

What Makes HomeFlex So Different? 

With HomeFlex, you aren’t taking out a traditional loan, instead your releasing equity today and in return for equity tomorrow.  

Key features of HomeFlex: 

• No interest and no ongoing repayments 

• Flexible repayment options with no fixed term 

• Can complement and work alongside your existing mortgage 

• Broad and diverse use cases 

It’s not just a product. It’s an opportunity to take the next step forward without taking a step back.

100 Clients, Countless Possibilities 

Since launch, HomeFlex has supported an incredibly diverse group of people. While each story is unique, they’re all united by a common thread: the desire to unlock what’s already theirs, on their terms. 

Here’s how clients have used HomeFlex: 

• To complete home renovations - building comfort, value, or space 

• To pay down other debts - freeing themselves from compounding interest or stress 

• To expand their businesses - using home equity to fuel growth 

• To invest in new opportunities - with confidence and control 

• To create a financial buffer - a safety net during uncertain times 

• To remain in their homes after a major life event - such as divorce, job loss, or medical challenges 

Whether it’s a first home buyer bridging a deposit gap, a retiree wanting to stay in their home, or a small business owner seizing their moment, HomeFlex has become the quiet enabler of big life transitions. 

A Future Built on Choice and Confidence 

At LongView, we’ve always believed in aligning our success with our clients’. HomeFlex is no different. Every person we’ve worked with has helped us prove that there is a better way to release equity. One that’s flexible, dignified, and genuinely empowering. 

This milestone is not just about numbers. It’s about impact. It’s about trust. And it’s about continuing to offer solutions that help people live securely, stay in control, and move forward with confidence.

Hear From the HomeFlex Community 

Here’s what some of them had to say about their experience with HomeFlex: 

Is HomeFlex Right for You? 

Learn how you can access the equity in your home without taking on additional debt. Visit our HomeFlex page to see if you're eligible and speak to a specialist today: 

Explore HomeFlex today!